Case Studies

Our concepts have helped generate hundreds of millions of dollars worth of sales for our clients. Candidly, our success is not a solo effort. We think our clients are pretty smart too (they hired us didn't they?). As in any large success, our most successful campaigns have come as a result of our clients letting us become a part of their team. Here are some of the brightest spots.

Famous brand, famous ad campaign re-launched

We beat three of the Southwest's biggest agencies for the chance to re-launch the Foster Grant "Who's That Behind Those Foster Grants?" campaign. The resulting TV commercial made Ad Week's list of Best Spots the month it first aired. Sales to major vendors increased six-fold, according to the VP of marketing who was nicknamed "The Cat Woman" in the industry because of the spot. See the TV spot here.

Image is everything - especially when it's all you have

A technology startup with only four employees, no desks and an unfinished product hired us to create their image and selling collateral. A subsequent overnight mailing campaign to five target companies utilizing these tools produced the company's first sale - a $2.5 million contract.

"We've never done it like this before."

At first they thought all they needed was a brochure. Before it was all over, we had helped launch the entire new division - websites, ads, trade shows, PR, collateral, etc. Result? $12 million in sales in less than 3 years.

They had to expand their facilities

A ten-year old distribution company hired us to develop and distribute a new catalog for them. We delivered a home run catalog which increased sales by 70% in the first month and 63% in the second month. As a result of the catalog success, the company had to expand their facilities – and asked us to redesign their website.

Rip Van Winkle manufacturer awakens

A sleepy little 50-year old company with annual sales of $4 million hired us to wake up their advertising efforts. After we analyzed their situation, we devised a simple campaign that almost completely destroyed their competition over the course of a couple years. Their sales reached $17.5 million and the company was acquired.

Goliath results at David prices

It was different world back then. Before terrorism reared its ugly head, we helped the Israel Government Tourist Office revamp its methods for reaching the Christian market in the Southern U.S.A. Tourism to Israel increased over 40% during this effort which was an absolute study in frugality. See part of the effort here.

The direct mail piece that pulled like a mule

A large manufacturing company was preparing to attend their first trade show. Our promotion effort, anchored by a unique direct mail campaign, produced over 30% response. Yes, that's THIRTY percent, not THREE percent. Hard to believe, huh?

A debt to pay

A non-profit credit counseling organization was in a slump. They needed a new television campaign to stave off losses caused by big, new, heavily-financed competitors. Our solution: a television campaign that DOUBLED their response (in a low month compared to a high month) won two Tellys and was written up in Post magazine. See the TV spots here.

That other pizza chain

A 130-unit pizza chain in 1994 when they hired us, they grew to 300+ units spanning over 70 markets in more than 15 states. Average sales per store increased from $700,000+ per store to $900,000+ per store. See the TV spots here.

New product launch heats up

We helped launch a new product, a microwave heat pack that was actually a tube sock full of rice with two rope handles, for a company in Plano, Texas. Sales in the first 11 months: $20 million.